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Digital Dimension An Online Marketing Agency Get Professional Service Now Optimum Solution For Your Online Business For Service Info +880-1310697705 Contact Us Now SEO SERVICES
Google AdWord Service
Social Media Marketing
Web Design & Development
Digital Dimension An Online Marketing Agency Get Professional Service Now Optimum Solution For Your Online Business For Service Info +880-1310697705 Contact Us Now SEO SERVICES
Google AdWord Service
Social Media Marketing
Web Design & Development

Amazon SEO

Amazon SEO = Optimizing Product Listings = Better Rankings = More Visibility = More Sales.

What is Amazon SEO?

Amazon SEO means optimizing your product listings to appear at the top of the Amazon search results (for all relevant keywords).

Just like on Google, buyers on Amazon enter a keyword to find what they are looking for, and just like on Google, users mainly click on the first few results and rarely click on a product on the second, third, or any further page.

If you’re selling on Amazon, this means that the rankings on Amazon are the most important success factors for your business: The higher you rank, the more you sell! If you rank on page 3 or lower, you’re unlikely to sell anything. On top of that, more than 66% of shoppers now start their search for new products on Amazon.

That means: If your products are not ranking well, you’re really missing out on sales potential! The ranking of a product is determined by an algorithm called “A9” (shorthand for “algorithm”).

As this algorithm basically decides the fate of your success on Amazon, it’s a good idea to understand it a little better.

If you don’t have any idea about the theory behind A9, let’s know about the A9.

A9: The foundation of Amazon SEO

Amazon’s search algorithm comes from a subsidiary company called A9 and is the brains behind matching a customer search query with the most relevant products in the Amazon catalog.

This algorithm is crucial to Amazon’s business model because it powers the one primary metric that matters the most: revenue per click. And by honing in on the products most relevant to a customer’s search query, Amazon increases its chances of generating a sale — and revenue.

While Amazon keeps a tight lid on the details of its A9 Search Algorithm, there are a few key factors that we know help to determine a product’s rank.

For example, when you create an Amazon product listing, you are telling Amazon: “Hey, this is what my product is.”

Then, when customers click on your product listing and make a purchase, they, too, are telling Amazon: “Yes, this product is exactly as described and precisely what I was looking for.”

Think of Amazon’s A9 search engine as the smartest person you’ve ever met. However, this person lacks confidence in their answers.

It’s not until a few thousand people tell the person they’re right that they start to believe it themselves.

And that’s Amazon SEO and the A9 algorithm in a nutshell, which makes a product rank on Amazon.

Optimizing an Amazon FBA product listing for Amazon SEO

Now that you’re armed with a basic understanding of Amazon SEO and user experience, you should be able to optimize your Amazon product listing for relevancy and conversions (sales velocity).

What you can do to improve your listing:

1. Pick relevant images

Your product’s image is everything. It is the first impression the customer receives of your product, so make it a good one. The main image should be clear, needing nothing more than a quick glance from the customer in order for them to know exactly what the product is.

2. Construct relevant product titles

Until Amazon has sales data to back up your product’s claims, the title is crucial for proper Amazon SEO. So, the next thing you need to do is construct your product title so it conveys the most important information first, from left to right.

If you need some help creating your title, Amazon constructs its own product titles using the following formula:
[Brand] [Product Type] [A Defining Characteristic] [Specific Use] [Size and/or Quantity]

For example, Brita Filters are listed as Brita Standard Water Filter, Standard Replacement Filters for Pitchers and Dispensers, BPA Free – 6 Count.

3. Amass good ratings and reviews

Good product ratings can make or break a product. After all, your product can be the most relevant product in the world, but if it has three stars or less it may not sell. To avoid that from happening, make sure that: a) your product is exactly what you advertise on your product listing, and b) you follow-up with your Amazon customers to address potential issues.

4. Offer reasonable prices

Obviously, pricing is an important factor when someone considers making a purchase on Amazon. And while you don’t want to give your product away for next to nothing, you also don’t want to scare off buyers with over-inflated prices. Look at what your competitors’ are doing, and price tests often to secure the best possible pricing for both you and your shopper.

5. If possible, sell Prime

Most of us want what we want when we want it. In other words, we want fast shipping! That’s why 65% of all Amazon.com shoppers are Amazon Prime members: two to three-day shipping (one-day for some). Naturally, because of this desire to receive their purchases as quickly as possible, products with the Prime badge sell better than those without.

If you are an Amazon FBA seller and use Amazon’s fulfillment network, your product automatically qualifies as Prime. If you’re not selling FBA, you can always apply to be a part of Amazon’s Seller Fulfilled Prime program.

6. Keep ownership of the Buy Box

Even if you’re the only seller on a product listing, you can still lose the Buy Box. And without the Buy Box, some shoppers may decide to move onto one of your competitor’s listing to buy from them instead. To make sure you’re eligible for your own Buy Box, always follow Amazon’s rules carefully.

If you happen to lose the Buy Box (either because of ‘hijackers‘ or Amazon deems you no longer eligible), it is possible to win it back. Check out our blog, How to win the Buy Box, to find out how.

7. Offer variants whenever possible

The last thing you want is to lose a sale because your product comes in red and the buyer wanted black. Variants help with conversions, so failure to offer variations (if your product is variation-friendly) could mean losing a customer to one of your competitors. So if you can offer variants, do so, and do so on the original product listing; creating a separate listing for variants isn’t always beneficial.

8. Stay in stock

While the jury is still out on whether or not products suffer when they run out of stock, the bottom line is that you can’t make sales if you don’t have any units to sell. In the meantime, as you wait for your next shipment of inventory, your competitors are signaling to Amazon that their products are more relevant than yours.

Regardless of the debate, our recommendation is to remain in stock!

9. Use the bullet points to explain the product’s non-explicit benefits

It’s a mistake to use your bullet points for keyword stuffing. Instead, use bullet points to help your product convert. Offer information that the images and title could not convey. A great tip is to answer the question: how does my product solve the problem that led this customer to my product in the first place.

10. Study your competitors’ listings

Learn from your successful competitors’ product listings. Click on their listing and do a little research. What makes their product more relevant than your own? What makes their listing more effective than yours? And check their sales, too. Is their product actually doing better than yours?

Helpful optimization don’ts:

  • Don’t include your competitor’s brand name or misleading information
  • Don’t keyword stuff
  • Don’t use punctuation in keywords
  • Don’t add common misspellings, variants, or synonyms

Two of the best ways to increase sales are:

Once you have a well-optimized listing, it’s time to spike your sales, as nothing will boost your ranking like cold hard sales can.

Running Amazon PPC (pay-per-click) ads:

Paid advertisements are a great source of traffic and additional sales to help rank your products. Facebook or Google Adwords can be used, but Amazon PPC is the easiest way to boost your keyword-driven sales.

Start by setting up manual PPC campaigns using your target keywords, then crank up the bids (but staying within your budget) to increase exposure and sessions.

Using launch services and deal with websites to attract buyers:

To generate sales quickly, consider offering coupons to discount-hungry shoppers.
Sales produced through launch services can increase your product’s sales velocity, helping to boost its ranking. Just make sure you have a reliable system for delivering coupons (like Jungle Scout) and promoting them to deal with hunters.

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