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Digital Dimension An Online Marketing Agency Get Professional Service Now Optimum Solution For Your Online Business For Service Info +880-1310697705 Contact Us Now SEO SERVICES
Google AdWord Service
Social Media Marketing
Web Design & Development
Digital Dimension An Online Marketing Agency Get Professional Service Now Optimum Solution For Your Online Business For Service Info +880-1310697705 Contact Us Now SEO SERVICES
Google AdWord Service
Social Media Marketing
Web Design & Development

BigCommerce SEO

If you don’t get traffic to your site, you won’t win customers. No customers, no business.
And since building an e-commerce store can be an intimidating task all by itself, adding that extra layer just isn’t fun.
But thankfully, platforms like BigCommerce SEO exist to try to make both of those burdens a little easier on you.

What is BigCommerce SEO?

BigCommerce SEO is an online store builder that allows you to customize and design a presence that can sell products through your site, Amazon, eBay, and even Facebook.

So if you’re looking for a multi-channel selling platform, BigCommerce SEO should be on your list.

According to self-reported statistics on their website, the brands that use BigCommerce report an average of 28% annual growth.

That’s about twice the industry average, so you know that they’re doing something right.

As for more generalized benefits, you’ll be able to choose from a wide variety of themes when you build your store.

You’ll also have access to a broad spectrum of payment options like Stripe, Square, or Paypal, as well as some rather robust marketing tools.

And of course, BigCommerce SEO offers some fairly intuitive product management capabilities, as well as solid online support if you encounter issues.

BigCommerce SEO Basics

Enhance your online search presence, improve your organic search rankings, and increase traffic with these BigCommerce SEO tips:

Use An SEO Optimized URL Structure

When setting up your instance, be sure to enable short URLs under the Web Page URL format.

This will give you a shorter and cleaner URL structure. This setting will remove the /page/ slug and the .html part of the URL.

Edit Metadata In BigCommerce

Before we begin optimizing the titles and metadata in your store, follow this list of quick shortcuts to navigate to the SEO options on a specific homepage, category pages, product pages, and blog posts.

The field to enter metadata can be found in the following locations:

  • Homepage
  • Category Pages
  • Product Pages
  • Blog Posts

Optimize Page Titles

Google hasn’t publicly disclosed what the proper character limit for a page title should be. If you do a quick search for a random product yourself, you will see that the page titles it displays can vary by length.

We generally recommend staying under 60-65 characters. Don’t forget that your page title should include the focus keyword for your product, category, or blog post, plus the store name as a general web best practice.

Here’s an example of a best practice page title: “Green Golf Polo Shirt for Men | World’s Best Golf Shop.”

There can be instances where Google or other search engines will use your product description to display on the results page, favoring it over the actual meta description you entered.

Again, this will depend on Google’s algorithm, which is almost impossible to predict.

Edit Meta Descriptions

The length of displayed meta descriptions has recently seen a big change in recent years. Google rolled out an update that increased the meta description length from 160 characters to 320 characters.

But again, similar to page titles, Google can cut off the description depending on the search result.

It’s still a best practice to include your focus keyword in the first two sentences of your meta descriptions.

Google will highlight and bold the focus keyword on the search results pages, which will make your pages “stick out” better.

Use Category Descriptions

Similar to meta descriptions and page titles, you need to have good focus keywords describing the products in your category page.

Try to summarize all the products that you have in the specific category in 2-3 descriptive sentences, and make sure to stay under 320 characters.

Enhance Pages With Schema.org Structured Data

Structured Data may sound super complicated, but it’s actually really easy to set up and edit. There are BigCommerce apps for reviews that will automatically generate structured data on your product pages.

One app we love is Yotpo. It does all the hard work of formatting the code on your product pages that will be displayed as start ratings on the search engine results page.

It takes a few clicks to set up and enables this feature, but having the star ratings and number of reviews will help your product pages stand out among the competition.

Enable Google AMP On Product Pages

Accelerated Mobile Pages (AMP) is a Google-backed project that helps to improve user experience on mobile devices. AMP content loads almost instantaneously, which helps to improve bounce rates.

Visitors tend to leave pages that take too long to load. Many SEO industry experts believe that with Google’s mobile-first indexing, the search engine will favor pages that are well optimized for mobile devices.

Optimize Page Load Speeds For Desktop And Mobile

Improve your BigCommerce SEO by optimizing your site for page speed to prevent losing your high-ranking pages to faster loading stores.

Test your store and product pages for loading speed with Google’s tool, PageSpeed Insights. We recommend running this tool an all of your top-selling products to make sure you get consistently high scores.

Don’t forget to compress product images, move JavaScripts to non-render blocking area, utilize secret (in Cornerstone), and remove any third-part scripts that no longer have benefits for your data analysis.

Enable Breadcrumbs

Breadcrumbs are a built-in feature in many popular BigCommerce themes. Enabling breadcrumbs help to improve the overall user experience as they navigate between different product pages or categories.

Breadcrumbs even help search engines understand the structure of your site, which helps to improve your BigCommerce SEO.

We recommending turning on breadcrumbs by default as this option will not hinder the design of the product or category pages.

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