Digital Dimension An Online Marketing Agency Get Professional Service Now Optimum Solution For Your Online Business For Service Info +880-1310697705 Contact Us Now SEO SERVICES
Google AdWord Service
Social Media Marketing
Web Design & Development
Digital Dimension An Online Marketing Agency Get Professional Service Now Optimum Solution For Your Online Business For Service Info +880-1310697705 Contact Us Now SEO SERVICES
Google AdWord Service
Social Media Marketing
Web Design & Development
Digital Dimension An Online Marketing Agency Get Professional Service Now Optimum Solution For Your Online Business For Service Info +880-1310697705 Contact Us Now SEO SERVICES
Google AdWord Service
Social Media Marketing
Web Design & Development

E-Commerce SEO

What is E-Commerce SEO?

Ecommerce SEO (or Shop SEO) is a term used to describe the search engine optimization process for online shops.

In simple words, it’s a set of rules to apply to an eCommerce website so that it’s search engine friendly.

Ecommerce SEO is the process of making your online store more visible in the search engine results pages (SERPs).

When people search for products that you sell, you want to rank as highly as possible so you get more traffic.

You can get traffic from paid search, but SEO costs much less. Plus, ad blockers and ad blindness can reduce the effectiveness of paid search, so you’ll want to optimize for search regardless.

Ecommerce SEO usually involves optimizing your headlines, product descriptions, metadata, internal link structure, and navigational structure for search and user experience.

Each product you sell should have a dedicated page designed to draw traffic from search engines.

How to Develop an Ecommerce SEO Strategy

Ecommerce SEO might seem like a huge task, especially if you already have a website populated with tons of products.

Yes, it might take time, but you can speed up the process with a solid strategy.

  • Prioritize pages: Which pages on your site get the most traffic? Start with them. Additionally, if you want people to focus on a specific or flagship product, optimize for that product first.

 

  • Create a workflow: SEO requires you to meet lots of specific requirements. Choosing keywords, adding metadata, naming your images correctly, adding image alternate attributes, and incorporating related keywords all fall under this category.

 

  • Check out the competition: Your e-commerce SEO strategy should be designed to outwit the competition. Look at your top competitors’ sites and check out their SEO efforts. Identify ways to make yours better

 

  • Follow through with CRO: Conversion rate optimization (CRO) should follow SEO. We’ll talk about that later on.

How important the E-commerce SEO is?

Use SEO and make your e-commerce store visible among the millions of sites that are competing for attention in the grand search engine pool.

Your online presence has no meaning unless your website is easily visible to your target audience. SEO is the key to improve site visibility and drive online traffic.

What do consumers do when they need a product or service? Many perform Google searches. They’re looking for options, tips, comparisons, and other information to help them make informed decisions.

If your website doesn’t appear in the SERPs, you lose critical access to qualified and interested e-commerce customers. Your products might have a space on the web, but are they findable?

That’s where e-commerce SEO comes in. It provides you with a way to reach your target audience without paying for ads. Once you get people to your site, you can delight them with your high-quality products, intriguing copy, and motivating calls to action.

If you only optimize your website for people, you do your company a disservice. SEO for e-commerce addresses the first hurdle to acquiring new customers: getting people to your site.

Best Ecommerce SEO Tools

If you want your e-commerce SEO strategy to work, you need the right tools. The following are some of the most helpful websites for finding ways to improve your on-page and off-page SEO for greater visibility in the search engines.

Ubersuggest

This is a highly beneficial tool for isolating the best keywords to target for your e-commerce site and for finding related keywords to help boost your rankings.
Simply type in a keyword related to your product. The tool will scrape various sources on the web for information about related keywords, CPC, search volume, and more.

Ahrefs

Use Ahrefs to optimize and track your e-commerce SEO strategy. It’s great for finding backlinks to your site as well as to your competitors’ sites.

If someone has linked to your competitor, you might be able to snag a link to your own site by emailing that person and establishing a rapport.

Offer to link to his or her site, then suggest one of your high-quality posts that they’re audience might be interested in.

ScreamingFrog

ScreamingFrog is great for finding problems on your site, such as broken links, missing meta descriptions, and duplicate content.

When you identify those problems, create redirects or add missing content so you don’t get penalized in the search engines.

The free version offers plenty of useful tools, but if you have more than 500 URL extensions, you might want to upgrade to premium.

MOZ

MOZ is the ideal tool when you want to track and find keywords, find link-building opportunities, and analyze competitors’ page metrics.

There are free and paid versions, so you can decide how much power you need to fuel your e-commerce SEO campaign.

Let’s have a look at the checklist for e-commerce SEO:

  • Pick the right keywords.
  • Conduct competitor research.
  • Focus on homepage SEO.
  • Simplify your site architecture.
  • Optimize product pages.
  • Use responsive design.
  • Reduce page load speed.
  • Create backlinks.

HIRE US NOW!