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Digital Dimension An Online Marketing Agency Get Professional Service Now Optimum Solution For Your Online Business For Service Info +880-1310697705 Contact Us Now SEO SERVICES
Google AdWord Service
Social Media Marketing
Web Design & Development
Digital Dimension An Online Marketing Agency Get Professional Service Now Optimum Solution For Your Online Business For Service Info +880-1310697705 Contact Us Now SEO SERVICES
Google AdWord Service
Social Media Marketing
Web Design & Development

Magneto SEO

Before talking more about Magneto SEO, let us know about what is Magneto.

What is Magneto?

Magento is a powerful e-commerce software with more than a quarter of a million users.

Magento differs from other content management systems (CMS’) because it’s an open-source technology that’s capable of growing with a company. 

As a result, there’s an extensive number of developers creating add-ons to its already enormous list of features.

The versatility of Magento also extends to the content, look, and functionality of your website.

What is Magento SEO?

Magento SEO is a wildly popular open-source e-commerce platform that’s ranked the second most utilized e-commerce solution globally.

As with many website platforms, Magento SEO comes with a large number of customized features allowing its customers to create their online store the exact way they need it.

Naturally, with so many customization options, setting up your store for SEO success can be a daunting process.

How to Optimize Your Website Like a Magento SEO Expert

Learn how to optimize your website like a Magento SEO expert with the seven following steps:

1. AUDIT YOUR WEBSITE

Before you begin researching keywords, improving page speeds, or revamping product categories, look at the current condition of your website.

In some cases, your website may already have an excellent categorization strategy or impressive page speed. That’s why you want to audit your website’s SEO.

A comprehensive audit lets you build a smart plan for improvement, so focus on reviewing these areas:

  • Domain
  • Structured data
  • Duplicate content
  • Sitemap
  • Title tags
  • Meta descriptions
  • Page speed

2. RESEARCH YOUR KEYWORDS

A core step of Magento SEO is keyword research. By investing the time in keyword research, you can optimize your product pages to drive valuable traffic from shoppers looking to purchase your product, whether it’s clothing, furniture, or another item.

Improve your keyword research results as well as the time required with the following tools:

  • Answer the Public
  • Keywordtool.io
  • Answer the Public
  • KeywordsFX
    Use these online tools, and you can find information on the search volume, competition, and cost-per-click (CPC) of keywords fast.
    Some, like Ubersuggest, will also share the number of results for that keyword and give you the option to export them to a CSV file.

3. INVESTIGATE YOUR COMPETITORS

The next step to becoming an expert in Magento SEO focuses on assessing your competitors. Create a list of competitor websites and analyze their product pages.

What keywords are they targeting, and what websites are directing shoppers to them?

While you want to create an original and unique SEO strategy for your Magento website, it’s important that you monitor the performance of your competitors.

Their decisions can also influence yours, such as targeting a certain keyword or revamping a homepage layout.

4. REVAMP YOUR PRODUCT CATEGORIES

With your competitor analysis, keyword research, and website audit complete, you can start revising your product categories, which is a crucial step in Magento SEO.

They’re valuable to users, as well as search engines, so you want to dedicate some time to revitalize them.

Focus on the following areas when optimizing your product pages:

  • Name
  • Description
  • Title tag
  • Meta description

In some instances, you may revamp the structure of your website by including category pages, as well as sub-category pages.

These can provide search engines and users more information about your products, but you should only use sub-category pages if they make sense.

5. REVISE YOUR PRODUCT PAGES

Depending on your past investment in SEO, you may edit a few older pages or revamp an entire product line-up.

No matter the scope of your project, create a plan or calendar for optimizing your product pages to streamline your time.

Improve your product pages with the following steps:

  • Choose a descriptive product name
  • Write a unique product description
  • Create a compelling title tag and meta description
  • Develop a concise URL
  • Add a compilation of high-quality media
  • Include a series of shopper reviews
  • Incorporate social media buttons

As your Magento SEO strategy drives results, you may notice several products run out of stock.

If this happens, don’t remove the page from your website. Instead, update the page with a notification about the product’s status and direct users to similar products.

6. OPTIMIZE YOUR PAGE SPEED

It’s critical to optimize the speed of your website maintaining a website that loads in five seconds can lead to 70 percent longer user sessions, as well as a 35 percent decrease in your bounce rate.

Even better, improving your website by a single second can increase conversions by seven percent.

How can you optimize your website, though? With the following measures:

  • Compress product images
  • Use Lazy Load
  • Enable flat catalog
  • Use full page caching
  • Minimize extensions

Before you start improving your website’s speed, make sure to test the initial speed of your webpages in PageSpeed Insights.

The result can serve as a benchmark for measuring your success in page speed optimization.

7. ADD YOUR GOOGLE ANALYTICS CODE

To monitor the results of your Magento SEO strategy, you need to add your tracking code from Google Analytics to your website.

Access your tracking code from your Google Analytics account and then add it to your Magento website with the following steps:

  • Go to System
  • Click Configuration
  • Select Google API
  • Choose “Yes” to Enable
  • Enter tracking code for Account Number

If you’re looking for additional analytic data from your website, you can look for an extension on the marketplace that meets your needs.

You may also consider partnering with a company that specializes in Magento website development to build a custom extension.

Once you add your Google Analytics tracking code, start monitoring the performance of your website and webpages on a routine basis.

The data from your code can help you make further improvements to your Magento SEO strategy.

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