SEO & SEO Services
What is SEO?
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO is the process of optimizing a website as well as all the content on that website so it will appear in prominent positions in the organic results of search engines.
SEO requires an understanding of how search engines work, what people search for, and why and how people search.
Successful SEO makes a site appealing to users and search engines. It is a combination of technical and marketing. Google continuously develops and improves upon its algorithm to create a sophisticated machine that learns as it grows; the more it learns, the fewer humans can comprehend. Over the years, SEO strategies have evolved in attempts to keep pace with Google’s algorithm changes and updates with the use of machine learning and data science.
Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet.
The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.
To understand the real meaning of SEO, let’s break that definition down.
Quality of traffic: You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when you’re a farmer selling apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products that you offer.
Quantity of traffic: Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.Organic results: Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.
Search engine optimization services are much more than a mere commitment towards working upon your site. Search engine users hardly ever go beyond the second or third page of search engine rankings.
The audience today has become so net savvy that more than 80% of the website visitors come from search engines.
Keyword research is one of the important SEO factors.
The difference between a website that gets tons of organic searches and one that gets none is in the keywords that you use. By using effective keyword research tools you can determine a popular (profitable niche), find related markets, rank well in search engines for specific topics to drive traffic to your site, and promote your products and/or services by enhancing your marketing effectiveness. By finding out what people are searching for you put yourself in a strong position to help them achieve their goals as well as yours.
SEO tips for blogs which is a more specific search term and would bring back a lower number of searches in the search engines, but the search results it does bring back would most likely be closer to what the searcher looking for.
This is great because it allows you to eliminate any traffic that wasn’t interested in your specific topic while also minimizing your competition since long-tail keywords are used less frequently on other websites. The longer and more specific your keywords are the fewer people will search for them, but the more likely you are to rank well because not only is there less competition since there is a bigger chance most pages aren’t optimized for those long-tail keywords.
It is also great because your topic is much more specific than just SEO which a search engine could think means SEO systems, SEO tools, SEO for corporations, changes in SEO, and so on, and show them all as relevant terms.
The more specific you are the better your chances of being ranked well for those specific long-tail keywords are.
Quality of traffic:
You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when you’re a farmer selling apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products that you offer.
Quantity of traffic:
Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.
Local SEO (Google Map SEO)
Local SEO serves to promote your business’ visibility on location-based searches.
It is merely a variation of your run-of-the-mill SEO and is aimed at making sure your business gets found online by people searching for it at that locality.
These include searches with certain geo qualifiers, such as city, state, zip code, etc., and ‘near me’ searches, where Google picks up the geo-location of the person and provides search results from that area.
According to a study done by Forbes, 95% of smartphone users have used their device to perform local searches, out of which 61% called the business and 59% visited.
And SearchEngineWatch found that 70% of mobile users click to call a business directly from Google search results using their mobile phones.
Local SEO is extremely important, especially if you have a business with a brick-and-mortar store or one that provides a service in a certain locality.
local SEO can help your business appear in Google’s local 3-pack, which is one of the most coveted spots when it comes to search engine results.
The first thing to understand is that this is SEO for location-based searches. This means a physical address or location is a prerequisite for a business to show up on local search results.
If your business’ address is not updated in Google My Business and other online directories, it will not show up when a customer runs a “near me” or “in *locality name*” search.
The next thing you need to ensure is that your business’ NAP (Name, Address, and Phone number) is consistent across all the online directories you’ve enlisted in.
If there are any discrepancies here, Google will most likely avoid listing your business in the local 3-pack.
You can even choose to go with a tool like Synup that manages all your online listings for you, so you can avoid the hassle of manually updating every directory.
On-page SEO is the act of optimizing your web pages so that search engines can find and register them correctly.
This is done by making sure that the content within the website is written specifically to include certain keywords that are pertinent to your business and its audiences.
On-page SEO is an important factor in determining your website’s rankings.
While you’ll want to keep readability and relevancy in mind, too so people will READ your blog your SEO efforts can pay off.
On-page SEO tells Google or other prominent search engines who you are and that you should be at the top of the search results when your keywords are entered in.
Without on-page SEO, your website could be left in the dust.
Feeding Google Crawler as much information as possible about the website is crucial.
However, some people focus too much on their SEO efforts and don’t keep their content in balance and ensure it’s also enjoyable for their users.
While content needs to be optimized for search engines, it must also be readable and valuable for the viewer.
The Most Important Aspects Of On-page SEO are:
- Keyword Choice And Placement
- Unique And Useful Content.
- Title Tag.
- Meta Description.
- Image Alt Text.
- References, Internal and External Links.
Off-page SEO refers to techniques you can use to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that.
In general, off Page SEO has to do with promotion methods beyond website design for the purpose of ranking a website higher in the search results.
Search engines have been trying for decades to find a way to return the best results to the searcher. To achieve this, they take into account the on-site SEO factors (described above), some other quality factors, and off-page SEO.
Off-page SEO gives them a very good indication of how the World (other websites and users) perceive the particular website. A web site that is high quality and useful is more likely to have references (backlinks) from other websites.
It is more likely to have brand mentions on social media (Facebook likes, tweets, Pins, etc.) and it is more likely to be bookmarked and shared among communities of like-minded users.
The Most Important Aspects Of Off-page SEO are:
- Link Building.
- Social Media Marketing.
- Brand Mentions.
Website SEO Audit
SEO auditing is an important facet of a website when it comes to digital marketing.
An SEO audit is a comprehensive analysis of a site to assess the performance of on-page and off-page activities, identify site architecture-related problems, analyze backlinks & social-media engagement, scan keyword density, and examine duplicate content-related issues.
In simplest terms, an SEO audit is important for identifying strengths, weaknesses, and potentials of your website for long-term success.
Below are given different types of SEO audits and
how they are beneficial for your website:
SEO Technical Audit:
This SEO audit will help you identify the technical problems with your website that are restricting search engines to crawl through your site or understand the content.
The SEO Technical Audit Report summarizes all technical problems along with solutions so that you can take action immediately.
SEO Link and Content Audit:
Website links and content need to be audited to ensure your search ranking is not negatively affected. Link auditing outlines issues related to inbound links, bad links, or broken links on your website.
SEO content audit assesses your website copy for relevancy and evaluates the current status of the website’s content.
Local SEO Audit:
You get accurate & actionable data on key areas of local optimization with local SEO audit including local listings, local citations, on-site & off-site local activities, local search rankings, and reviews.
Local SEO audit outputs a report detailing issues related to these key areas so that you can fix the concerns and improve local ranking.
Conversion Rate optimization
Conversion rate optimization is the process of increasing the percentage of website visitors that convert on your site.
Conversion rate optimization offers one of the fastest, most effective methodologies for turning your existing web traffic into paying customers.
If you have a 25 percent conversion rate, that means 25 percent of people who visit your website convert.
It’s kind of like running a retail store. Lots of people might enter and browse, but some leave without actually spending money.
The conversion optimization process focuses on two things: Reducing friction in your funnel & Enhancing the value of your offer.
Conversion rate optimization comes down to one major benefit.
You’ll get more customers from the same amount of traffic.
This has a huge impact on most businesses.
You probably have a monthly marketing budget that you use to maintain your traffic volume. Maybe it’s in paid marketing, maybe it’s in content or social. Either way, traffic costs money.
Conversion optimization, after it’s life, gives you more customers from the same amount of money.
In turn, you’ll see several great changes in your business like:
- The acquisition cost per customer will come down. When your marketing budget stays the same and you get more customers, each customer costs less to acquire.
- Your profit per customer goes up.
- With more profit every month, you can invest more to grow your business faster or take more profit out of your business.Spending a few weeks or months on conversion optimization can unlock the next step in your business.