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Digital Dimension An Online Marketing Agency Get Professional Service Now Optimum Solution For Your Online Business For Service Info +880-1310697705 Contact Us Now SEO SERVICES
Google AdWord Service
Social Media Marketing
Web Design & Development
Digital Dimension An Online Marketing Agency Get Professional Service Now Optimum Solution For Your Online Business For Service Info +880-1310697705 Contact Us Now SEO SERVICES
Google AdWord Service
Social Media Marketing
Web Design & Development

Shopify SEO

Don’t you have any idea about Shopify SEO? Not a big reason to worry because you are on the right site to know more about Shopify SEO.

What is Shopify SEO?

Shopify SEO simply means SEO improvements that are more unique to Shopify than other sites.

While Shopify stores come with some useful things for SEO, such as a blog and the ability to redirect, it can also create SEO issues such as duplicate content.

Now we will talk about some of the most common Shopify SEO recommendations.

And these are:

  • Remove duplicate content from your Shopify store.
  • Create a unique page title and write meta descriptions for your pages.
  • Optimize your store images.
  • Link your products page from the home page.
  • Canonical tag and Domain Canonicalization.
  • Google Analytics Integration.
  • Technical SEO for SHOPIFY is mandatory.
  • Add your sitemap.xml to Google Search Console.
  • Build high-quality backlinks to your Shopify store.
  • Don’t inadvertently neglect to set up 301 redirects for old product pages.
  • Install the free Product Review App.
  • Configure the blog feature in your Shopify Platform.

Let’s talk about some PROS of Shopify SEO:

The SEO is built around e-commerce: Shopify’s bread and butter is the quality of its online stores, and the SEO is built around that functionality. So, SEO is excellent for online stores.

The interface is clear and easy to use, with all the tools you need to rank highly in regular, image, and shopping-specific searches.

Value for money: When you look at the cost of Shopify it’s hard to argue you’re not getting your money’s worth.

A great e-commerce builder needs to cover all bases, and Shopify’s SEO is very well covered indeed.

Excellent for site structure: A big part of how Shopify lets you arrange sites is categories. Search engines love this, and so do users.

A well-structured, easy to navigate store matches user searches with your products and services.

Shopify SEO Features

Shopify SEO has some important features. And these are given below:

Meta title: Tells search engines and users what the page is about. You can edit the title tag for pages, products, and collections.

Meta description: A chance to expand on the content in the title, summarizing what users can expect and why they should click on your page.

Meta descriptions are generated automatically. If you want to change them you can through the Shopify admin.

Custom URLs: Allows you to make URLs that reflect your content, rather than a random jumble of numbers and letters. example.com/article/squarespace-seo-guide is much more informative than example.com/hds73tgha.

Headings: Headings and subheadings which show search engines (and readers) how you’ve structured your content. H1s are the most important, h2 the next, and so on.

Image alt text: Google is smart, but it’s not (yet) smart enough to know for sure what an image is showing or why it’s relevant. Alt-text is the text you manually put in to describe each image on your site.

Simply hover over an image and select ‘ALT’.

Good speed & uptime: Sites are quick to load and are reliably ‘live’ more than 99% of the time. Shopify is a very reliable service. It has to be.

They even have a status page where you can track their performance yourself.

Mobile friendly: Sites are easy to use on mobile and easily crawled (understood) by search engines. Every Shopify theme is designed to work seamlessly on mobile, right down to the checkout page.

301 redirects: If you change a page’s URL from X to Y, 301 redirects mean people will be directed to the new page even if they use the old address.

It’s built into the admin. You just go to the ‘URL Redirects’ section of the dashboard and enter the URLs.

SSL encryption (HTTPS): SSL (Secure Sockets Layer) establishes a secure, encrypted link between a web server and a browser.

Search engines are beginning to punish sites without SSL, so this is essential. Plus it is just good practice. All Shopify stores use SSL encryption.

Sitemap: A complete list of pages on your site which tells search engines how it’s structured. Try adding ‘/sitemap.xml’ to the end of a site’s URL to see for yourself! Shopify generates a sitemap automatically, but options to edit it are limited.

Google Analytics: A freemium Google tool that allows you to view data about your site, from page-specific traffic to user demographics.

Enter your Google Analytics code in the ‘Preferences’ section of your dashboard.

Google Search Console: A free Google tool which shows how your site is performing in search results. It requires going into your site’s code, which isn’t ideal for everyone.

Social media integration: Built-in functionality for users to share your content on social media. Some themes have social media buttons built-in, for others, you’ll need to download an app.

Search engine instructions: Sometimes a site needs to ‘speak’ to search engines, asking them not to index certain pages. It’ll require some coding, or downloading a dedicated app.

Canonical tags: If you have multiple versions of the same page, canonical tags allow you to choose which one search engines should focus on.

This stops them from competing with each other. Shopify generates canonical tags automatically.

Structured data: A way of giving search engines more information about your pages. You know the star ratings you see on search results? That’s structured data.

And that’s just one type of thousands. Search engines love structured data because it helps match users with relevant information.

Schema is not in Shopify’s core functionality, but there are plenty of free options in the app store.

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