Digital Dimension An Online Marketing Agency Get Professional Service Now Optimum Solution For Your Online Business For Service Info +880-1310697705 Contact Us Now SEO SERVICES
Google AdWord Service
Social Media Marketing
Web Design & Development
Digital Dimension An Online Marketing Agency Get Professional Service Now Optimum Solution For Your Online Business For Service Info +880-1310697705 Contact Us Now SEO SERVICES
Google AdWord Service
Social Media Marketing
Web Design & Development
Digital Dimension An Online Marketing Agency Get Professional Service Now Optimum Solution For Your Online Business For Service Info +880-1310697705 Contact Us Now SEO SERVICES
Google AdWord Service
Social Media Marketing
Web Design & Development

Website speed optimization

The website speed makes the first impression of your business. It’s essential to understand that you won’t get a second chance when it comes to user experience. Low website speed is one of the most frustrating things that will turn people off about your resource.

High-performance websites result in high return visits, low bounce rates, higher conversions, engagement, higher ranks in organic search, and better user experience. Slow websites will cost you money and a damaged reputation.

By reducing the page load time you will positively impact marketing and sales processes. You’ll get higher traffic and attract more qualified leads that can be converted into customers.

The trick to optimizing your web pages for speed is to understand what goes into a web page. Let us go through the most popular components:

  • The HTML code that gives structure and content to a web page – even with WordPress running the party on your site, all it does is take what’s in the database – all the content – and convert it to static HTML output
  • Static files that help in design, functionality, and interactivity (CSS, JavaScript)
  • Images for backgrounds, logos, and content

In order to render a page, the browser requests for each element of a web page – the page itself in the form of HTML, static files, images, external content. Therefore, the number of HTTP requests also plays a crucial role in website speed optimization.

Let’s talk about some important Guidelines for speed up your website:

  • Get a fast website hosting
  • Use a lightweight theme
  • Optimize your site for mobile
  • Optimize your images
  • Set up a cache
  • Keep everything updated
  • Minify your site
  • Move scripts to the footer
  • Optimize your database
  • Spring clean your site

Importance of website speed optimization

Let’s take a look at how the website speed optimization influences the key factors of website success:

  • conversion
  • visibility
  • usability

Conversion: Website conversion is an important factor in your business success, which means getting your visitors to do what you want them to do. For instance, they will buy your product, subscribe to newsletters campaigns, register for a webinar, or download a guide.

The faster the page loads, the higher conversion rates it’ll have. According to the Hubspot research, a 1-second delay means a 7 percent reduction in conversions. For instance, a page slowdown of 1 second could cost Amazon $1.6 billion in sales each year.

Visibility: The load time of your website also influences how easily users can find your website. Website speed is one of the factors that Google takes into consideration when ranking sites.
A low performing website has poor user experience and as a result, gains less promotion in search results. Since December 2017, the Google search engine has started ranking also based on mobile versions of pages, even for desktop searches.

The goal of this decision is to protect users from websites that have low performance and aren’t responsive to all devices.

Usability: Website usability like website page speed, load time, and website responsiveness to user requests directly impacts customer loyalty. The better your website performs, the more satisfied a user will be. A great user experience is a way of building a large customer base and a strong brand.

Currently, a typical user expects web pages to load less than after 3 seconds. If you don’t meet this expectation barrier, you lose a lot of website traffic and, as a result, your revenue.
So, we recommend applying a simple yet effective website speed optimization approach:

  • Check and evaluate the key factors of website success, considering conversion, visibility, and usability.
  • Test your current website speed and prioritize the pages and features that need the most attention in regard to these three factors.
  • Start your optimization with the most speed-reducing aspects and focus on the pages that define your conversion success the most.

Get In Touch With Us