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Digital Dimension An Online Marketing Agency Get Professional Service Now Optimum Solution For Your Online Business For Service Info +880-1310697705 Contact Us Now SEO SERVICES
Google AdWord Service
Social Media Marketing
Web Design & Development
Digital Dimension An Online Marketing Agency Get Professional Service Now Optimum Solution For Your Online Business For Service Info +880-1310697705 Contact Us Now SEO SERVICES
Google AdWord Service
Social Media Marketing
Web Design & Development

WooCommerce SEO

What is WooCommerce SEO?

WooCommerce is one of the most popular eCommerce shopping carts.

WooCommerce is very SEO friendly out of the box. It runs on top of WordPress which itself is standard compliant and good for SEO.

However, you can definitely use plugins and techniques to further improve WooCommerce product SEO.

Is WooCommerce SEO Friendly?

You will be glad to know that WooCommerce is by default SEO friendly. That’s because, it inherits most of the SEO characteristics from its root, WordPress.

Here is what you will get in WooCommerce as the SEO boosters:

  • Search Engine readable webpages with the help of WordPress which is a must for SEO
  • SEO friendly permalinks from WordPress settings
  • Guides you to insert an H1 tag which is very important for on-page SEO while writing on a page or post or creating products
  • Allows optimizing images with appropriate alt tags, description and many more in collaboration with WordPress
  • Available WooCommerce based SEO optimized themes in WordPress.org
  • Heaps of SEO plugins for WordPress website in WordPress.org
  • Cache plugins to speed up page loading time
  • Mobile responsiveness out of the box
    Also, you can share your post or pages in social media with automated social sharing plugins in WordPress based eCommerce site.
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9 Key Points about WooCommerce SEO

These points will assume you’ve already installed a plugin to analyze your content, such as Jetpack, The SEO Framework, or Yoast SEO.

1. Optimize Your Product and Category Titles

Titles are important for communicating with both customers and search engines. They’re the first thing customers see when looking through your products, and one of the most important factors for search engines trying to determine which pages to prioritize for searchers.

To optimize your titles for SEO, head over to your product or category page within WordPress. Yoast SEO displays an area below the editor with two sections: Readability and Focus Keyphrase.

If you expand the latter section, you’ll see a series of red, yellow, and green lights indicating SEO rankings for different features. Look through them for any related to the optimization of your title, then make the suggested changes.

2. Utilize Meta Descriptions

Meta descriptions are the short paragraphs that appear underneath a title in search engine rankings. The description gives searchers a brief preview of the content of the page before they click on the title.

As search engines have evolved, meta descriptions have become less important to achieving excellent SEO.

Nevertheless, they do still play a role in determining how your site’s pages rank, and they’re extremely useful to your customers in helping them determine if a page really contains what they’re looking for.

3. Optimize Your Product Slugs

Your product slugs are just the individual URLs for each of your products. They are key to helping search engines and potential customers determine what your products are, and when optimized, can help improve your rankings.

URLs are most helpful when they contain keywords for the relevant product.

Keywords are the terms you want your products to rank for with search engines, or the term you anticipate customers will type into a search engine to find your product.

4. Enable Breadcrumbs for Easy Navigation

Breadcrumbs are navigational tools to help customers get around your store more easily. You’ve probably seen them before.

They usually appear at the top of a page, showing you what page you’re currently on, and a path of links back to the pages you used to navigate to the current page.

As an example, you might use breadcrumbs to lead customers back to parent categories from a related subcategory.

If you sell clothing on your e-commerce site, a breadcrumb trail could be Men’s > Tops > T-shirts, with other possible trails being Men’s > Tops > Sweaters and Men’s > Pants > Jeans.

5. Use Categories and Tags

We’ve already mentioned that you’ll ideally have pages where customers can see all of the items within a certain category.

This is a strategy to prevent individual products from competing with one another when customers search for a general term applying to multiple products.

For example, if a customer wants to see your entire collection of t-shirts, they’ll simply search for “t-shirt.” Of course, you don’t want each of your t-shirts competing with one another to be the top result. Instead, you can show the visitor a single page that lists all of your t-shirts.

Tags work similarly and can serve as a cross-reference for customers when they’re searching through your products.

By clicking on a tag, customers can then see similar products with the same tag. You can access both your product categories and tags within WordPress through the Product panel.

6. Add ‘Alt’ Text to Images

Alternative (or ‘alt’) text is displayed on your site when your images can’t be seen. If an image isn’t able to load for some reason, the browser will display a tooltip on rollover containing the alt text, or display it in a placeholder for the image.

Alt-text is incredibly useful for those using screen readers, as they will read out the image’s description. In this way, using alt text makes your store more accessible – always a prime concern for any site owner.

Also, alt text helps search engines properly index images. Including a keyword in your alt text can also help your image rank better, thereby improving the overall SEO of the related page.

You can add alt text to any image when you first upload it, or through your Media Library. For example, if you select an image in the Media Library, you’ll see some of the relevant fields.

7. Monitor Your Google Analytics Numbers

Your site’s Google Analytics includes a whole host of data about your site’s users to help you boost SEO.

You can learn how many visitors your site receives, which of your pages are the most popular, and how your visitors are being redirected to your site – all from monitoring your Google Analytics.

While installing Google Analytics doesn’t improve your SEO per se, leveraging the information you learn about your site can.

You’ll be able to track your keywords and plan future ones, view your overall SEO stats, check your site’s speed, and much more besides.

8. Optimize Your Site’s Speed and Performance

As you may know, your pages’ loading times actually impact your SEO – sometimes quite heavily. Google factors page speed into its algorithm to some extent, and as such, a slow site won’t rank highly.

Consequently, the longer a page takes to load, the more likely it is that visitors will abandon it. This means a slow side directly and negatively impacts sales.

As such, you should test your site’s speed on a regular basis. To do this with the least path of resistance, you can use tools like Google PageSpeed Insights, Pingdom, and Load Impact.

There are also a variety of ways to improve your site’s load time, including compressing image files, caching, and utilizing a Content Delivery Network (CDN).

Image compression is helpful because these files are often large. Dedicated plugins such as ShortPixel will compress your images automatically to create smaller files that won’t slow your site down but retain image quality.

To touch on caching a little more, this is a process in which static HTML file copies of pages are saved so they can be displayed quickly without having to reload the entire page.

It’s extremely beneficial, and as such, there are several useful caching plugins available, including WP Super Cache (developed by Automattic).

9. Maximize Your Site’s Security

Staggeringly, 73.9 percent of hacks are related to SEO spam. This occurs when hackers break into your site and plant links or even whole web pages that send you back to often malicious sites.

This can prevent Google from correctly indexing your site, or from seeing your site at all.

Fortunately, maintaining your site’s security can help prevent this. We’ve previously discussed some WordPress security best practices, but a quick search around the blog will uncover many more.

A primary consideration is to keep WordPress, your theme, and any plugins you have installed (including WooCommerce) updated.

Updates often fix gaps in security and other bugs, so failing to carry out updates could mean malicious users and visitors could take advantage of any known vulnerabilities.

However, this will only protect your site, not your server. To secure the latter, you can use a Web Application Firewall (WAF).

This will redirect any malicious traffic away from your site, preventing costly damages and protecting your WooCommerce store. the aforementioned Sucuri offers the best in class WAF available.

Improving your WooCommerce site’s SEO may not seem easy.

However, once you get the hang of maintaining it, good SEO is one of the easiest ways to get your site on the map, grab customers’ attention, and increase sales.

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