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Digital Dimension An Online Marketing Agency Get Professional Service Now Optimum Solution For Your Online Business For Service Info +880-1310697705 Contact Us Now SEO SERVICES
Google AdWord Service
Social Media Marketing
Web Design & Development
Digital Dimension An Online Marketing Agency Get Professional Service Now Optimum Solution For Your Online Business For Service Info +880-1310697705 Contact Us Now SEO SERVICES
Google AdWord Service
Social Media Marketing
Web Design & Development

WordPress SEO

What is WordPress SEO?

WordPress on its own isn’t a replacement for a solid SEO strategy, and while there is no denying that the CMS saves you time and helps you to adhere to best practices without experience, you need to understand that you need to put in the effort to rank your website on Google.

Your choice of CMS doesn’t dictate whether or not you can rank well unless your site suffers from extensive technical issues that stop it from being crawled and indexed.

You shouldn’t think that WordPress is a magic weapon without further effort; it requires time and effort. SEO can get technical very quickly, but the beauty of WordPress makes it easily accessible to those who aren’t experienced or even those who don’t class themselves as being technical.

Just because you are using WordPress doesn’t mean the SEO tactics you use will change. You still need to create great content, earn great links, and ensure that your site is well-optimized and free from technical issues that could hold it back.

But WordPress helps you to take care of, out of the box, many of the basics which help your site to rank, and what you will find below are tips and tricks which help you to implement growth-driving tactics specifically on the platform.

WordPress SEO Tips: Optimizing Pages & Posts

seo

Once you have implemented the WordPress SEO basics, you are ready to get started optimizing your site and working through the things that will make a real difference to how you rank.

First, we need to look at how to approach SEO when optimizing pages and posts before sharing a number of advanced tips and tactics you can use to take your site to the next level.

Carry Out Keyword Research

Without keyword research, you are not going to know which search terms you should be optimizing your site’s content for. In fact, keyword research should come at the start of any SEO project and be used to plan your site content and on-page optimization.

You can use our Keyword Overview tool to identify the keywords you should be using and optimizing for.

Whether you are starting to optimize your site from scratch or are creating new content, knowing the keywords you are trying to rank the page for is essential.

Install the SEO Writing Assistant

Before you start creating or optimizing the content across your site, install our SEO Writing Assistant plugin (also available as a Google Docs add-on).

As you write (or review) content, the plugin will help you to ensure that it is written in an SEO-friendly way, and will give recommendations and an analysis based on your Google top 10 rivals for a given keyword.

The SEO Writing Assistant will help ensure that your content is optimized and structured in a search-engine-friendly way, while also recommending additional keywords you might consider working into your copy.

It is important that you spend some time analyzing the content which already ranks for the terms you are trying to target.

Without understanding what is already ranking, you will start creating content blindly.

Set Custom URLs for Pages & Posts

Let’s say you have launched a piece of content which is titled ‘The Best Cars Beds to Buy In 2020.’ Dependent on how you set your permalinks.

However, you know that the main keyword which you are targeting with the content is “best car beds”. The good news is that you can choose to overwrite the default URL and choose a custom permalink for the page.

Simply click the “edit” button, and you can enter your preferred URL.

Use Optimized Page Headings

As well as creating your page’s default URL, the page title also defines your H1 heading. Not familiar with what this is?

A page’s H1 heading is intended as a way to give context on what your page is about to both users and search engines. Think of it the same as the title of a book.

Best practices typically call for using one H1 heading (the page’s title), but you should also use H2 – H6 headings; they t give structure to your content, also to break up the text and make it easier to read.

If your H1 is the book’s title, the H2s are chapters, with subsequent tags acting as subheadings.

Page headings are a great place to include your page’s main keyword and variants but don’t over-do this and never force the inclusion of a keyword somewhere that it doesn’t naturally fit.

Craft Unique Optimized Title Tags & Meta Descriptions

Your page’s title tag tells users and search engines what your page is about and is commonly regarded as being an important ranking factor.
It is what feeds the clickable page title you see on Google search results.
Yoast automatically sets your page’s title tag using your page heading, but you also have the ability to overwrite this to improve on it and work in variations of keywords that you might not include in your page’s heading.

You can either use snippet variables, add custom text as your title tag, or use a mix of both.
You consider rewriting your title tag to include variants that define location or intent
Use keyword research to guide how you optimize each page’s title tag.
And while meta descriptions are no longer a direct ranking factor, they do indirectly impact your site’s organic performance due to CTR (click-through rate).

It is worth spending time to write enticing descriptions (these can be any length but typically truncate after around 160 characters). You can add meta descriptions within the same section as title tags.

Use Internal Linking

You need to use internal linking within your content to help establish topical relevancy between different pages on your site, to pass authority earned from external links, and to help users efficiently navigate.

Adding in internal links to other pages in WordPress is really simple.

All you need to do is highlight the text which you want to link (this will be your link’s anchor text) and click the ‘link’ button on the toolbar, which will then allow you to either paste a URL or search for pages within your site.

Use Optimized File Names for Images

You should be using images and rich media within your content. In fact, a Backlinko study found a correlation between using at least one image on a page and rankings.

It is all too easy to simply upload a screenshot or image with a useless file name, and it is not something we always pay attention to, but we should.

Before uploading an image to the WordPress media library, make sure you are using optimized file names — this helps to give further context to a page.

Rather than /image123.jpg for an image of a large dog bed, use /large-dog-bed.jpg.

It is simple; make sure that the file name of the image reflects what it shows.

Add Alt Text to Images

When using images in your content, make sure you are adding alt text to each of them.

Not only are alt tags a principle of web accessibility to aid visually impaired users with screen readers, but they help to give context and a description of images to search engines.

Ensure your alt tags reflect a clear description of what the image shows. You can add alt text to any image within WordPress in the ‘Image Settings’ section of the ‘blocks’ menu.

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