Shopify and Clickfunnels are both great platforms for building a business. But which is better? Which is the best platform to build your online store on? There are many similarities, but there are also some key differences between the two that need to be examined before making a decision. Let’s take a closer look at each of them and see how they work together with an overview of what makes each one unique.

What is the difference between Clickfunnels and Shopify?

Clickfunnels and Shopify are both online platforms that allow businesses to sell products. They have a number of things in common: they’re both good for setting up your store, they offer email marketing tools, and you can use them as an ecommerce engine with integrations available from suppliers such as Amazon SES or PayPal Pro. However, there are differences between the platforms that need to be taken into account.


Clickfunnels is a funnel builder which means you can build your own sales process, from start to finish, and it doesn’t have any limitations. You can use Clickfunnels for both eCommerce and non-eCommerce business models. It’s also integrated with third-party integrations and has a strong reputation for being an all-in-one solution for your business.


Shopify is primarily an eCommerce engine, so it’s best for people who want to sell physical goods. You need to build your own funnel in Clickfunnels, but Shopify has a number of different marketing funnels that are ready for you to use out of the box. It also offers more robust customer support than Clickfunnels and has a reputation for being more user-friendly.

Which Is Better? Clickfunnels or Shopify?

Both are good platforms, but it really depends on what you’re trying to achieve with your business and which platform will best help you do that. Shopify is great if you want an eCommerce engine or need customer support, while Clickfunnels can be better if you have a wide range of different products or want to build your own sales funnel.

The decision boils down to this: what are you trying to achieve with your business? If it’s just an eCommerce engine, then Shopify is better for you because of its robust customer support and prebuilt marketing funnels. If you’re building a more complex company that needs a funnel builder, then Clickfunnels is better.

Clickfunnels Vs. Shopify: Features Comparison

Clickfunnels is a funnel builder which means you can build your own sales process, from start to finish. It’s also integrated with third-party integrations and has a strong reputation for being an all-in-one solution for your business.

Shopify is primarily an eCommerce engine, so it’s best for people who want to sell physical goods. It has a reputation for being more user-friendly but offers less robust customer support than Clickfunnels.*

Shopify Feature Rundown

Shopify is developed and marketed to expert entrepreneurs who already know how to integrate different marketing software with their stores, have advanced knowledge of creating funnels that turn visitors into customers, and only need a robust tool to manage their online store.

Build Your Own Site: Shopify offers a number of themes that you can use to build your site. A drag-and-drop website builder allows you to customize every aspect of these themes and there is no limit on content. Customers can also purchase blog posts made through Shopify’s platform, even if they are tech savvy, as HTML or custom CSS files are available.

Convenient Inventory Management: In Shopify, you can easily keep track of your current and new inventory. Add products, create different variants of the product, and post a few good-looking images of that product with the number in stock. This will allow Shopify to automatically count how many items you’ve sold so you know when to order more without having to do any calculations on your own.

Intuitive Analytics Data: Shopify provides the user with a great deal of information regarding analytics beforehand. You can tell what type of traffic is coming to your site and from where, as well as how many purchases you have made, how much money you are making and everything in between. It even allows for more tracking of products, how long customers spent on your site and what products they purchased or ignored so that you may reorder new inventory accordingly.

Built-in Customer Management: Shopify offers the ability to see customer behavior and information as it pertains to your store and also provides functionality for membership sites. You can organize customers based on their country, product purchases, or money spent in the store. Shopify lets you easily set up refunds for customers as well.

Social Sales Integration: Shopify enables businesses to set up stores inside social media networks like Facebook and Pinterest, Amazon, eBay, their existing website and even brick-and-mortar locations. That means customers can browse and purchase products without leaving these sites or apps.

Plugins & Extensions: Shopify comes with a ton of tools as you would expect, such as landing pages, opt-in forms, and email marketing campaigns. Summary: Shopify’s app store features a plethora of plugins and integrations that can be used to enhance the functionality of your Shopify site.

Payment Options: With Shopify, it is possible to handle Visa, Mastercard, Discover and American Express cards in addition to the 50+ online payment gateways such as Paypal and 2Checkout.

Shipment & Delivery: Shopify includes three major couriers i.e., DHL, USPS and UPS in their low shipping rates for the products on your store. Due to Oberlo’s partnership with Shopify, you can buy stock products without a need to keep inventory for the customers of your e-commerce store.

Shopify App On Mobile: Shopify is available on Android and iPhone, giving you the ability to track your sales and orders, manage inventory, and contact customers.

Free Trial: Shopify gives you a free trial of 14 days, with the option to purchase a plan thereafter.

Clickfunnels Feature Rundown

Clickfunnels is for beginners and marketers who need an easy-to-understand tool to set up their marketing funnel quickly from one location, while Shopify only acts as a storefront.

Out-of-the-box Sales Funnels: With ClickFunnels, you can create “funnels” or signifiers that direct your customers to an order confirmation page. There are many different types of funnels, including those for people buying physical products, digital products, courses, ebooks and more. Funnel templates for sales pages, opt-in pages and checkout windows are all provided as well.

Intuitive Website Creation Tool: You can customize your sales funnel or buy templates. The website builder is designed specifically for building sales funnels, so you won’t have to adjust your page for every new customer. Playing around with the website builder too much? No problem – no coding knowledge is needed!

Instant Payment Options: With Clickfunnels, you can integrate credit card payments with your sales pages and earn money on the spot. The software integrates with Paypal, Stripe, and other payment processors.

Affiliate Marketing System: The Clickfunnels affiliate program lets you create your own affiliate programs for products and services. This means you can give a link to other people to sell your product, and if they do so successfully, they will earn a commission from the transaction. You can create your own personal team of salespeople who will help increase the reach of your business and boost earnings while avoiding any stress or disappointment that comes with being in charge.

Built-in CRM: With the CRM system for Clickfunnels, you can gather detailed information and organize your customers in a way that makes sense to you. This is important because it allows you to tailor email marketing strategies and campaigns to specific groups with an eye toward maximizing the number of conversions per group.

Integrated Email Marketing: Clickfunnels is a great way to create compelling, effective email campaigns. You can write and design your emails with a built-in editor, add them to automatic sequences that send on intervals you specify, and access detailed analytics for each campaign.

Action Funnels (Automation Tool): The Clickfunnels action funnel is the automation tool. With this, you are able to combine your funnels with your email campaigns to create a thoroughly automated marketing machine. You can put in place what “list” a user should be added to after they opt-in (or out) of any given funnel and what emails they should receive based on different triggers–such as if someone purchases one of the products, they can be auto-added to an email list and placed inside a new campaign.

Shopify Pros

  • Shopify is a popular platform for online store owners. It has an inventory management system that integrates well with the platform and makes it easier to create and sell hundreds of products without having to worry about third-party integrations or drop-shipping services.
  • With shipping rates from major delivery partners like DHL, USPS and UPS, you’re guaranteed to save tons of money on shipping your product.
  • Your mobile app lets you sell products from anywhere.

Shopify Cons

  • Shopify is a platform that only provides an outlet for your products. It isn’t easy to learn how to market the site on your own, so you have to spend time learning skills from outside sources.
  • In addition to the monthly fee, you’ll have to integrate with other services for email marketing, building landing pages, and creating affiliate programs.
  • It takes a lot of time and effort to set up your Shopify store, upload products, create funnels, and manage email marketing. You’ll also need technical marketing experience as well as plenty of patience!

Clickfunnels Pros

  • You don’t need any marketing skills to sell products. You can just use our drag-and-drop editor, which is prebuilt for high conversions.
  • You get CRM, email marketing and automation tools with Clickfunnels. So you don’t need to pay extra for these features.
  • It typically takes just a few hours to start selling an online product, rather than the weeks it can take using Shopify.

Clickfunnels Cons

  • The monthly cost is more expensive.
  • Not intended for selling hundreds of products or running a full online store.
  • There is no mobile app that allows for using the program from an on-the-go perspective.

Frequently Asked Questions

Is Clickfunnels dropshipping friendly?

Yes! With Clickfunnels, you can create highly converting landing pages for your dropshipping business to allow shoppers to order products through the site.

Is Shopify Trust Worthy?

Shopify is a reputable company with excellent customer service, so yes! you can trust it.

Is it possible to make money with Shopify?

To make the most money possible, it’s important to have a great marketing strategy. This strategy includes using Shopify with other marketplaces like Etsy or Amazon so that you can reach more customers.

Clickfunnels Pricing

Clickfunnels has two main pricing plans with differing restrictions on the features available. The launch package costs $97 per month whilst Etison Suite will cost $297 per month, but you are able to get unlimited apps with this plan.

The Standard Package for Clickfunnels gives you access to the Pop, Optin and Funnel tools. The Etison Suite plan includes everything unlimited. And there is a more discounted ClickFunnels option available that gives you just what you need to master building a funnel.

Shopify Pricing

Shopify offers a 14-day free trial*, as does ClickFunnels. A wide range of pricing plans are also available for individuals and different levels of business needs.*

Clickfunnels provides basic $29 monthly plans that offer a variety of themes, integration with Paypal and SEO features. It also connects to more than 100 payment gateways and allows you to export customer data for printing shipping labels.

Shopify has a range of monthly plans that start at $79 a month and include all the basic features. It has lower transaction fees for using third-party applications like payment gateways, as well as professional reporting and complete POS functionality.

For $299, you get the Advanced Shopify Plan, adding more flex to your software with features in Advanced Report Builder and real-time shipping.

Shopify also offers a 10% discount on annual subscription plans and an even greater 20% discount for biannual contracts. Opting for one of these two options could be preferable to monthly or yearly subscriptions if you don’t want to commit to either option.


Shopify is an excellent choice for marketing professionals who want to dedicate their full-time attention and effort to managing an online store. However, if you’re not already comfortable with setting up integrations for different types of tasks and automation, Shopify may be overkill for your needs.

That is why Clickfunnels is the better option if you’re starting out selling products. You won’t need a lot of marketing experience to build your funnels, and you’ll get all the services you need to run your online business – including hosting, which will allow you to begin earning without any startup costs.

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